With its range of arch-shaped sonic electric toothbrushes, Y-Brush allows users to brush all surfaces of their teeth and gums simultaneously in just half a minute. Its clinically proven results have been found to be as effective as—if not more than—regular brushing.
There are two types of electric toothbrushes: oscillating-rotating electric toothbrushes with a round brush head, and sonic electric toothbrushes which are the most advanced and recent technology.
Y-Brush is a sonic toothbrush that operates using a system of micro-vibrations that the user can feel and that effectively removes dental plaque. Benjamin Cohen, CEO of Y-Brush, explained:
“Our product, entirely designed and manufactured in France, consists of a kind of mouthguard, similar to those worn by boxers, which, thanks to its arched shape, fits the entire dental arch.
It is lined with 35,000 small nylon bristles—the same as those on traditional toothbrushes—allowing you to brush all surfaces of the teeth simultaneously, rather than one by one. We start with the upper teeth and then move to the lower ones.
Brushing all surfaces of the teeth at once makes the process easier and more effective because you ensure thorough cleaning everywhere, unlike a regular electric toothbrush where people often neglect the back teeth because they are harder to reach.”
People Don’t Follow Proper Hygiene Techniques
Studies show that people generally do not follow proper dental hygiene techniques when brushing their teeth. While front teeth are usually well brushed, the same cannot be said for back teeth. Moreover, all surfaces of the teeth are not adequately brushed, the right pressure is not applied, and the correct brush angle (which should be 45 degrees) is often ignored.
Benjamin Cohen added:
“Our technology helps address these issues, eliminating human error, so to speak.”
How do you use Y-Brush? The user must insert the mouthguard-shaped device into their mouth, starting with the upper part. Then, they need to perform two simple actions throughout the brushing cycle: chew Y-Brush somewhat like chewing gum and move it from side to side to ensure the wisdom teeth are reached.
Benjamin Cohen said:
“These two actions simulate and automate the correct technique, with the right pressure and angle, ensuring all surfaces are brushed without omission.”
The process is very quick: the fastest cycle, the intense mode, is five seconds on top and five seconds on the bottom. The user can also choose a slightly longer cycle of 10 seconds on top and 10 seconds on the bottom, or even a 15-second cycle (on top and bottom) with gentler vibrations. Although this may seem short, the CEO of Y-Brush pointed out that:
“In the end, regardless of the cycle chosen, we achieve the same effectiveness. Y-Brush has been the subject of several studies, including two independent clinical studies that show our brushing is as effective as a well-done two-minute or three-minute brushing with a traditional electric toothbrush.
The indicator observed in these studies is the plaque index, which measures the difference in dental plaque before and after brushing.”
He emphasized:
“Five to 10 seconds of brushing may feel very short, and psychologically, even though it has been scientifically proven to be highly effective, it can be unsettling. So, in general, our users prefer longer cycles. It’s more reassuring for them.
You can also restart a cycle and extend the brushing time if desired. Recently, we introduced an unlimited mode, meaning you can stop whenever you want. We also have some models that offer up to four different vibration modes, so you can customize the product to your needs.”
Lack of Consistency in Dental Hygiene Globally
When we look at existing data in France, the numbers are concerning and do not reflect good dental hygiene habits. The average duration of traditional brushing is less than 50 seconds, compared to the two to three minutes recommended by dentists. And according to an independent survey by Opinion Way, one in three people in France does not brush their teeth daily—far from the recommended brushing three times a day.
According to the CEO of Y-Brush, elsewhere in the world, the numbers are similar, with an average brushing frequency that is not necessarily daily and lasts only between 40 seconds and a minute.
“Our goal is to improve the effectiveness of brushing, and we have proven that in a few seconds with Y-Brush, we achieve the same effectiveness as a traditional two-minute brushing. People generally don’t spend two minutes brushing their teeth because they see it as an obligation, forget to do it, don’t have time, or simply don’t feel like it.
So, we don’t save time but rather improve efficiency to achieve better oral hygiene.”
Children’s Version
To engage younger generations, Y-Brush has also launched a version tailored to children aged 4 to 12, with a smaller brush head.
The French start-up has gamified the product and made it more enjoyable for children to brush their teeth efficiently. They can customize their handle and use a small whale-shaped applicator that sticks out its tongue when pressed to apply toothpaste on the Y-Brush.
In terms of pricing, adult models range from €79.99 to €149.99, depending on options (different vibration modes, intensity, timers), and available accessories (carry case, brush drying stand, toothpaste applicator). For the children’s version, there is a single package priced at €99.99 that includes additional items. The brush head has to be changed every six months.
Y-Brush currently exports its toothbrushes to nearly 110 countries worldwide.
(All photo credits: Y-Brush)
